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Contents
The Tzumi Wireless Headphones
Link
https://www.walmart.com/ip/Tzumi-5428-Impulse-Bluetooth-Headphones-44-Rose-Gold/901672797
Industry
Consumer Goods Electronics
Product
What i did
Industrial design
Design Team
SOFTWARE: SolidWorks, Keyshot PEOPLE: Tzumi Staff
Product Overview
Tzumi set out to create a headphone design that embodies both innovation and nostalgia. My role included industrial design, rendering, and the creation of a complementary chrome headphone stand that highlights the future-forward design while nodding to iconic aesthetics from the past. Using SolidWorks, Keyshot, and Blender, I crafted refined material finishes, depth-driven renderings, and atmospheric lighting to bring the product to life. The result is a design that showcases cozy soft ear pillows, ergonomic usability, and a reusable, marketable identity that resonates with consumers on both a nostalgic and forward-looking level.
Product Info
A contrasting stainless-steel, chrome-coated headphone stand designed to provide durable, ergonomic storage & functional support
SPECIFICATIONS
INNOVATIVE DESIGN AT A REASONABLE PRICE POINT Headphone Connection: Wireless (Y) Collapsible Fold: 8 x 3 x 5.5 inches Bluetooth Compatibilty: IPhone, Android Weight: 0.7 Pounds 1-BT Stereo Headphones 2-Micro USB for charging 3-3.5mm AUX cable Color: Multi-Color Recommend Use: Casual Listening Power Type: Battery
PURPOSE
The purpose of the Tzumi Headphone design was to redefine the brand’s visual identity by merging comfort-driven ergonomics with a future-forward aesthetic that celebrates hands-free usability. The goal was to create a headphone that felt as soft and cozy as it looked — using design to communicate tactile comfort, sound quality, and lifestyle appeal. By developing a matching chrome headphone stand, the project also aimed to highlight the headphone’s premium character while visually connecting past headphone traditions with Tzumi’s innovative modern ethos.
PROBLEM
During the design phase, it was challenging to merge the brand’s futuristic, hands-free identity with a nostalgic, marketable aesthetic that felt both premium and comfortable. The cozy ear pillows had to look soft while still conveying high-tech appeal.
SOLUTION
I experimented with different 3D material textures in SolidWorks, KeyShot, and Blender to visualize soft-touch finishes alongside metallic details. By creating a chrome headphone stand that contrasted with the Tzumi aesthetic, I emphasized a future-forward look that still felt familiar, achieving a perfect blend of comfort and innovation.
Design Brief
Creating a more visually appealing 3d rendering that illustrated this product's unique flat cozy and soft ear pillows for marketing purposes. The design contains an iconic identity collaborating from past headphone designs with the future hands free usability. It was important in designing a reusable marketable image format to immortalize the visual appeal. The visual positioning & image resolutions solves the ergonomics questioning while having the most effective position and layout. By creating powerful & nostalgic images we were able to impact consumers on a personal and nostalgic experience to increased sales for third party clients.
The Result
The final design merged the sterling chrome headphone stand with Tzumi’s headphone line, which launched in blue, pink, black, and chrome. By pairing the chrome stand with the chrome headphone variant, I leaned into a “shiny objects attract attention” theory, using reflective appeal to capture consumer interest. This visual emphasis on chrome not only elevated the stand as a premium accessory but also created a halo effect for the other colorways through association. The result was a cohesive product presentation where the stand doubled as both a functional support and a marketing tool, helping to drive sales across the full headphone line.
Summary
The Tzumi headphone project redefined a functional audio product into a visually compelling lifestyle accessory. Through industrial design, rendering, and the creation of a sterling chrome headphone stand, the design balanced future-forward innovation with nostalgic aesthetics. The headphones featured cozy, soft ear pillows, durable hands-free usability, and a reusable, marketable identity enhanced by refined visual renderings. By highlighting the chrome variant with its matching stand, the design leveraged visual attraction to boost consumer interest, creating a halo effect that supported sales across all colorways while positioning Tzumi as both stylish and innovative in the headphone market.
What i did
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Call to Action:
Have you used Google Ads before? What has your experience been? Let us know in the comments below, or reach out if you have any questions about getting started with Google Ads!
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