Contents
THE ART OF LIGHTING
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Link
https://www.miyashoji.com/
Industry
Lighting
Product
Lamp
What i did
Product design Industrial design
Design Team
Programs: SolidWorks, Keyshot Humans: Timothy, Miya Shoji Tools: 3D Print Prototypes
Product Overview
The Shoji Lamp, created for Miya Shoji Furniture Company, blends the artistry of traditional Japanese craftsmanship with modern versatility in a DIY format. Constructed from solid cedar and authentic shoji rice paper, each lamp is handmade using time-honored tools, joinery, and finishes that Japanese artisans have refined for millennia. The result is a lighting piece that honors heritage while fitting seamlessly into contemporary living spaces. Designed with a removable frame and paper panels, the Shoji Lamp offers multiple modes of ambiance: bright excitement without paper, calming warmth with paper, and a sense of openness when reduced to its wooden base with candlelight. Users can select between a soft, candle-lit glow or an included 45-watt LED bulb for flexible illumination. Finished with natural oils and waxes, the lamp is both light and robust, with maple anchors reinforcing stability. With its elegant proportions, modularity, and handcrafted detail, the Shoji Lamp transforms lighting into an immersive experience — a balance of tradition, functionality, and timeless beauty.
Product Info
Handcrafted from solid cedar and authentic shoji rice paper, the Shoji Lamp combines traditional Japanese craftsmanship with modern versatility. Featuring removable frame and paper panels, it offers three distinct lighting experiences: vibrant illumination without paper, calming ambiance with paper, and a warm, open glow with candlelight. The lamp includes an optional 45-watt LED bulb and socket for everyday use, or it can be paired with a candle for a more intimate atmosphere. Finished with natural oils and waxes, the Shoji Lamp is both light and robust, making it a timeless addition to any living space.
SPECIFICATIONS
Wood: Solid Cedar frame & Maple anchors. Paper: Authentic Shoji rice paper panels Lighting Options: 45-watt LED bulb and plug-in light socket. Customizable: Candle option for soft, ambient glow Features: Removable frame and paper panels. Handcraft: With traditional tools, joinery, and finishes Assembly: DIY assembly format for user engagement Dimensions: ¼” × ¼” × 6 ⅛” Wood stumps: (2 pcs): ¾” × 1” × 8 ½” Solid base: ½” × 8 ½” × 8 ½” Dowels: (4 pcs): ⅛” × 13”
PURPOSE
The Shoji Lamp was designed to bring the warmth and serenity of traditional Japanese lighting into modern interiors. Its purpose is to provide a soft, non-aggressive source of illumination that adapts to different moods — excitement without paper, calmness with paper, and openness with candlelight alone. By combining authentic craftsmanship, natural materials, and flexible lighting options, the lamp creates an immersive ambiance that fosters relaxation, balance, and a deeper connection to the art of lighting.
PROBLEM
Balancing traditional Japanese craftsmanship with modern functionality posed a challenge — particularly integrating LED technology and candle options without compromising the lamp’s handmade authenticity.
SOLUTION
By studying traditional joinery and materials, I designed modular wooden and rice paper panels that could be removed or replaced. This preserved the Shoji aesthetic while enabling easy LED installation, maintaining a perfect harmony between tradition and technology.
Design Brief
The Shoji Lamp was conceived to merge traditional Japanese craftsmanship with modern functionality, creating a versatile lighting piece that adapts to diverse interior environments. The design challenge was to produce a lamp that offers multiple modes of ambiance — excitement when lit without paper, calmness when illuminated with paper, and openness when reduced to its wooden base with candlelight — while maintaining a minimal, handcrafted aesthetic. Modeled with precise dimensions and constructed from solid cedar and authentic shoji rice paper, the lamp incorporates maple anchors for stability and removable panels for flexibility. An optional 45-watt LED bulb and socket expand usability, providing both everyday convenience and intimate candlelit atmospheres. Using traditional tools, joinery, and natural finishes, the lamp honors centuries of Japanese woodworking while introducing a modular, DIY-friendly format. The goal was to create more than a lamp: a timeless piece that fosters relaxation, balance, and emotional connection through the art of lighting.
The Result
The Shoji Lamp successfully delivered on its goal of blending tradition with modern usability, offering users a versatile and immersive lighting experience. Testing confirmed the cedar frame and maple anchors provided both stability and lightness, while the removable rice paper panels allowed for easy customization of mood and ambiance. The dual lighting options — LED bulb or candle — gave users flexibility between everyday functionality and intimate, calming atmospheres. Handcrafted with traditional Japanese tools and finishes, the lamp not only stood out as a durable, authentic piece but also created emotional resonance by bringing warmth, calm, and cultural heritage into contemporary living spaces.
Summary
The Shoji Lamp combines authentic Japanese craftsmanship with modern versatility, offering a lighting solution that is both functional and deeply atmospheric. Handcrafted from solid cedar and shoji rice paper, with maple anchors for stability, it provides three distinct lighting modes through removable panels and dual options for LED or candlelight. Finished with natural oils and waxes, the lamp is lightweight yet robust, balancing tradition, usability, and ambiance. The result is a timeless piece that elevates interiors by creating warmth, calmness, and a meaningful connection to the art of lighting.
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What is Google Ads?
Google Ads (formerly known as Google AdWords) is an online advertising platform that allows businesses to display ads on Google’s search engine and its vast network of partner websites. Advertisers bid on keywords relevant to their products or services, and when a user types in a related search query, your ad may appear at the top of the search results.
The beauty of Google Ads lies in its pay-per-click (PPC) model: you only pay when someone clicks on your ad, making it a cost-effective option for many businesses, especially those just starting out.
How Does Google Ads Work?
Google Ads operates on an auction-based system, which means your ads compete against others who are targeting the same keywords. Here’s a simplified breakdown of how it works:
- Keyword Selection: You choose the keywords you want to target based on what people are searching for.
- Bidding: You set a maximum bid, which is the amount you're willing to pay for a click on your ad. The higher your bid, the more likely your ad will be shown.
- Ad Rank: Google evaluates ads based on a combination of your bid, the quality of your ad, and the relevancy of your landing page. This is where you can score big with great ads, even if your bid isn't the highest.
- Ad Display: When someone searches for one of your targeted keywords, your ad may appear in the search results. The user clicks on your ad, and you pay the bid price.
Why Google Ads is So Effective
Google Ads has numerous benefits that can make it a game-changer for your digital marketing strategy. Some of the key reasons include:
- Highly Targeted: Google Ads allows you to target users based on keywords, location, device, time of day, language, and more. This means you can serve your ads to the right people at the right time.
- Measurable Results: With Google Ads, you get detailed insights into the performance of your ads. You can track impressions, clicks, conversions, and ROI, which makes optimization simple.
- Immediate Results: Unlike SEO, which can take months to show results, Google Ads can bring traffic to your site immediately. This is especially beneficial for businesses with time-sensitive promotions or seasonal offers.
- Scalable: Whether you’re a small business or a large enterprise, Google Ads can scale with your needs. You can start with a small budget and gradually increase it as you see what works.
Tips for Success with Google Ads
To maximize the effectiveness of your Google Ads campaigns, consider these tips:
- Focus on Quality Keywords: Select keywords that are not only relevant to your product but also match the intent of your potential customers. Use tools like Google Keyword Planner to identify terms with high search volume and low competition.
- Craft Compelling Ad Copy: Your ad copy needs to grab attention quickly. Focus on clear, concise messaging that highlights the value of your product or service. Use strong calls-to-action (CTAs) like "Shop Now" or "Get a Free Quote."
- Optimize Landing Pages: Ensure that your landing page is optimized for conversions. If someone clicks on your ad, they should be directed to a page that’s relevant to what they searched for, with a clear next step (e.g., form submission, purchase, or signup).
- Test and Tweak: Continuously monitor your campaigns and perform A/B testing on your ads, keywords, and landing pages. Small adjustments can lead to better results over time.
- Track Conversions: Set up conversion tracking to measure how well your ads are driving your business goals, whether that’s a sale, a form submission, or something else.
Conclusion:
Google Ads is an incredibly powerful tool for businesses looking to increase their online visibility, drive traffic, and generate leads or sales. By carefully crafting your campaigns, selecting the right keywords, and optimizing your ads, you can make the most of what Google Ads has to offer.
Ready to give it a try? Start small, monitor your results, and scale up as you go. With the right strategy in place, Google Ads could be the perfect addition to your digital marketing toolkit.
Call to Action:
Have you used Google Ads before? What has your experience been? Let us know in the comments below, or reach out if you have any questions about getting started with Google Ads!
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