https://fahertybrand.com/
Retail
Retail Store Design
Cad Conversion Industrial design 3D Rendering
Programs: SolidWorks, Keyshot Humans: Timothy, Astrit Maksuki, Kerry Docherty
Faherty Brand, known for its coastal-inspired apparel and commitment to sustainability, commissioned the adaptive reuse of an existing bank building into its flagship retail store. The goal was to create more than a shopping destination — a space where retail meets community. The project reimagined the interior into a warm, inviting environment using natural materials and open-plan merchandising, while introducing an outdoor event and activation space to reflect Faherty’s lifestyle-driven ethos.
The Faherty Flagship transforms a historic bank building into a coastal-inspired retail and community hub. The design balances immersive shopping with experiential engagement, featuring natural material interiors, open-plan merchandising, and a seamless customer journey. An adjoining outdoor activation space expands the brand’s lifestyle presence with shaded dining areas, a food truck zone, DJ booth, and landscaped lounges. My role included CAD conversion, industrial design, and 3D rendering to translate 2D architectural drawings into actionable design visuals. Completed in 2024 with a collaborative team of designers, architects, and zoning specialists, the flagship reflects Faherty’s ethos of sustainability, community, and modern coastal living.
Project Type: Adaptive reuse of existing bank building into retail. Year: 2024 Location: Faherty Brand Flagship (bank building conversion). Scope of Work: CAD conversion of 2D architectural drawings. Event & Activation Space: Outdoor dining with picnic-style table. Parking Lot Adaptation: Dual-traffic flow.
The Faherty Flagship was designed to go beyond retail, serving as a multifunctional space that embodies the brand’s coastal-inspired lifestyle and commitment to community. The purpose of the project was to adapt a historic bank building into a modern, inviting store environment while introducing an outdoor activation hub for events, dining, and music. This dual focus created a destination where shopping and community engagement coexist, reinforcing Faherty’s ethos of sustainability, authenticity, and experiential living.
Converting an existing bank building into an open, coastal-inspired retail and community space presented major spatial and layout challenges, especially balancing heritage architecture with Faherty’s relaxed, sustainable aesthetic.
I reinterpreted the original 2D CAD drawings into full 3D architectural renders for better spatial understanding. This allowed the team to visualize natural material palettes, optimize event flow, and maintain structural integrity while creating a seamless connection between retail and community activation.
The Faherty Flagship project set out to transform an existing bank building into a retail and community destination that reflects the brand’s coastal-inspired identity and sustainable values. The challenge was to reinterpret client-provided 2D architectural drawings into actionable 3D models that could guide spatial planning, validate design concepts, and ensure a seamless integration of retail and lifestyle components. Using CAD conversion, industrial design, and 3D rendering, I created a comprehensive visualization of the store’s interiors and the adjoining outdoor activation space. The design emphasized natural materials, open merchandising layouts, and a customer flow that supported both everyday shopping and larger community events. Beyond retail, the addition of a food truck zone, outdoor dining, a DJ booth, and landscaped lounge areas established the flagship as a hub for connection and cultural engagement, aligning with Faherty’s mission to merge commerce with community.
The completed Faherty Flagship successfully redefined a historic bank building into a modern retail environment and community hub that embodies the brand’s coastal-inspired identity. The interior’s natural finishes and open merchandising layout created an inviting atmosphere that elevated the shopping experience, while the addition of outdoor dining, food truck zones, and live music space extended the store’s role beyond commerce into cultural connection. My 3D visualizations provided the team with clarity on spatial flow, event activation planning, and architectural translation, ensuring alignment between design intent and execution. The result is a flagship that not only strengthens Faherty’s retail presence but also reinforces its ethos of sustainability, lifestyle, and community engagement.
The Faherty Flagship project transformed a historic bank into a retail and community hub that embodies the brand’s coastal-inspired identity and sustainable values. Through CAD conversion, industrial design, and 3D rendering, I helped translate 2D architectural drawings into actionable 3D visuals that guided spatial planning and concept development. The flagship blends natural, open-plan interiors with an outdoor activation space featuring dining areas, food trucks, and live music zones, creating a destination where retail and community coexist. The result is a flagship store that strengthens Faherty’s brand presence while fostering authentic connections with its customers.
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